The role of technology acceptance model factors on purchase intention in e-commerce

The number of Indonesian e-commerce users has increased in recent years. Supported by escalated information technology, higher mobile phone users, and online shopping trend, it continue to increase exponentially. This study aims determine the effect perceived usefulness ease use on intention purchase which is supported theory Technology Acceptance Model (TAM). respondents are 338 students. uses Confirmatory Factor Analysis (CFA) validity reliability construct Partial Least Square (PLS) testing relationship between variables. findings depicted that a significant influence attitude toward purchase, significantly affects e-commerce, but not purchase. managerial implication this research companies Indonesia can pay attention variables become factors acceptance build achieve better corporate goals.